Publish your expert's point of view
where buyers already read.
Your expert writes an article under their own name and author profile. Our editors edit it to house style and publish it on the title that covers your market.
Ask about bylined articlesWho it's for
- Experts with first-hand knowledge of the problems their buyers face
- Marketing teams that need content for sales emails and LinkedIn that a third party has published
- Companies building a named expert their buyers recognise
What you get
An author profile on the publication
With photo, title, bio and a link to your site. Future articles collect on the same page.
An editorial edit
For clarity, house style and length. The substance stays yours.
Publication on the right title
Placed in the section that matches the topic.
A permanent URL
The article stays live with no expiry date.
How it turns into revenue
What your team does with it after it goes live
Proof of expertise
Buyers check who they are dealing with. A published article under your expert's name answers that before the call.
Content your team reuses
One article becomes a LinkedIn post, a sales email and a slide in the pitch deck.
Search and AI visibility for your topic
Independent articles on the subject you want to own are what search engines and AI tools pick up.
A link back to your site
From the author bio, on a site that covers your industry.
How it works
Three steps from brief to live
- 1
Pitch
Send the topic and the main points in a few lines. We confirm the fit.
- 2
Draft
Your expert writes it. We edit and send back any questions.
- 3
Publish
The article goes live under their byline and we send you the link.
Available on
Seven publications, one per beat
Questions
Bylined Articles: common questions
Can an article promote our product?
An article covers a topic your buyers care about. Pieces that read as product copy go back for a rewrite before they publish.
Is a paid article labelled?
Paid pieces carry a Partner content label. Our editors still edit them to the same standard as everything else on the publication, and press releases stay free.
Can the same expert write more than once?
Yes. Every article collects on the author's profile page on that publication.
Can we republish it on our own blog?
Link to it and quote from it freely. Ask us before republishing the full text, so search engines see one original.
Tell us who you sell to.
We reply with the publication that fits, the services we suggest and what they cost.
Get a plan and a quote