Three months of coverage
your sales team can work with.
The partner program puts four pieces on one publication over three months: an executive interview, a bylined article, a newsletter feature and a podcast episode. Each one gives your sales team a new reason to get back in touch with the accounts on their list.
Ask about partner programWho it's for
- Companies with a quarterly pipeline target and a defined account list
- Launches that need more than one moment of attention
- Teams that want editorial, inbox and video in one plan
What you get
Executive interview
Editor-led Q&A with your leader.
Bylined article
An article by your expert under their own name.
Newsletter feature
Your piece featured in the publication's weekly Brief.
Podcast episode
Your expert on GTMinDemand, on YouTube and Spotify.
How it turns into revenue
What your team does with it after it goes live
A touch a month for every account
Four published pieces give your reps four separate, credible reasons to follow up across the quarter.
One story told four ways
Buyers who skip the article catch the episode. Readers who miss both see the newsletter.
A body of coverage
After three months, a search for your company or topic turns up several independent pieces.
How it works
Three steps from brief to live
- 1
Plan the quarter
We agree the publication, the topics and the order of the four pieces.
- 2
Produce
Interview, article and recording happen on a schedule that suits your team.
- 3
Publish month by month
Each piece goes live on schedule and you get the link to use with accounts.
Available on
Seven publications, one per beat
Questions
Partner Program: common questions
What is in the partner program?
An executive interview, a bylined article, a newsletter feature and a podcast episode on one publication over three months.
Can the program run on more than one publication?
Yes. We can plan pieces across the titles that match your buyers.
Are the pieces labelled?
Paid pieces carry a Partner content label. Our editors still edit them to the same standard as everything else on the publication, and press releases stay free.
Tell us who you sell to.
We reply with the publication that fits, the services we suggest and what they cost.
Get a plan and a quote