Own your category
on the publication that covers it.
Pick one beat, such as payroll on HRTech Edition or email security on CyberTech Edition. Your logo sits on that beat's pages for the length of the sponsorship, and you get a slot in the publication's newsletter.
Ask about category sponsorshipWho it's for
- Companies that lead or want to lead one product category
- Brands launching into a category where buyers are already reading
- Teams that want steady presence instead of one-off pieces
What you get
Your logo on the category's pages
Shown as the sponsor of that beat for the whole term.
A slot in the newsletter
In the publication's weekly Brief during the sponsorship.
Three months minimum
Long enough for readers of the beat to see you again and again.
How it turns into revenue
What your team does with it after it goes live
Association with the topic
Every reader of that beat sees your name next to the news about it.
Familiarity before the first call
Buyers who have seen your logo for weeks know who you are when sales reaches out.
One exclusive spot
A category has one sponsor at a time, so a competitor can't share it with you.
How it works
Three steps from brief to live
- 1
Pick a beat
We confirm the category is open on the publication you want.
- 2
Set up
Send your logo and link. We place it and confirm the start date.
- 3
Run
Your sponsorship runs for the agreed months, with your newsletter slots inside it.
Available on
Seven publications, one per beat
Questions
Category Sponsorship: common questions
How long does a sponsorship run?
Three months at minimum, renewable.
Can two companies sponsor the same category?
No. Each category has one sponsor at a time.
Can we sponsor categories on more than one publication?
Yes. Each category on each publication is its own sponsorship.
Tell us who you sell to.
We reply with the publication that fits, the services we suggest and what they cost.
Get a plan and a quote